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Aug 21, 2011 7:30am EDT
to struggle. the difference is in the value creation and where you can be unique. what steve has is this unique store. unique background. he can compete against home depot and against lowe's by actually enhancing what they're unique at so doing things home depot and lowe's won't do. creating experiences or unique workshops for their customers and consumers. there's only three ways to build a business. get more customers, get them to spend more and getting them to come back more. >> let's talk about getting more customers. i heard complaints from people that customers aren't spending money. is that what you're seeing? >> they're not spending as much as they used to. we can start looking for the ones who do spend it. my kind of business depends on a lot of turnover. when people leave their apartments, move out, somebody has to fix that apartment up and more people want to move back in and they want to change it to what they want. if i focus on looking for those people and those buildings, then i can find more customers. >> is there one particular thing about the economy right now t
Search Results 0 to 1 of about 2 (some duplicates have been removed)